Six Arguments That Make Case Studies A Great Niche For Freelance Writers
I recall my first encounter with a customer proposing a case study writing task.
I was terrified.
I had just started out as a freelance writer and had no idea what one looked like. I had many inquiries. "Case studies: what the hell are they?" "What's the duration?" "What is the structure?" "What is my fee schedule?"
I had absolutely no idea.
Of course, I am more knowledgeable now. Much more. I really write hundreds of case studies for customers every year.
These days, case studies are among the most intriguing and profitable topics I work on. (I'm really happy that customer extended the employment offer to me all those years ago!)
Don't worry if case studies are foreign to you. They’re actually fairly straightforward. A case study is just an elegant term for a success story, which is the narrative of a contented client and his or her encounter with a product or service.
I've seen that more and more businesses are in need of case studies to be prepared, but they're having trouble locating qualified authors.
That means we have an opportunity, both of us.
And it gets better. Consider the following:
1. Writing case studies is not hard.
They resemble a newsletter article in both style and structure. You can write a case study if you can write one of them.
2. Case studies tend to be brief
Usually consisting of 400–800 words. With a little practice, you should be able to finish one in less than a day.
3. There is standardization of the forms
Unlike direct mail and advertisements, you won't feel pressured to come up with a brilliant new idea or attention-grabbing headline. A case study's fundamental framework is surprisingly straightforward. All you need to do is gather the information and produce a quality essay.
4. There is a need for case study authors
Nowadays, more businesses than ever are rushing to have case studies done. I'm not sure how much exactly, but I believe that over the last several years, there has been a noticeable growth in the need for case study authors.
5. Little competition exists
I'm not sure why, but this market seems to be overlooked by copywriters. It may not be known to some. It's possible that some people believe case studies are dry or complicated. False! Writing a case study involves narrating a narrative. It's enjoyable.
6. Case studies are lucrative
Remarkably well, indeed. You will no longer be paid the superstar rates that major league direct mail copywriters get. Yet, the majority of customers do pay a good price for case study writing. For an experienced writer, $100 an hour is not an unrealistic expectation. Many people I know make far more money.
The market for case studies is now flourishing. Why not seize your fair portion of these intriguing and well-paying writing jobs by jumping in?
