Two "Must Know" Copywriting Tricks to Ensure Success!
Copywriters sometimes differ on whether it is preferable to produce a brief sales piece with plenty of white space or a lengthy, comprehensive one.
Copywriters sometimes differ on whether it is preferable to produce a brief sales piece with plenty of white space or a lengthy, comprehensive one. The argument's main points are as follows: Which kind of customer are you aiming for?
Essentially, there are two types of purchasers.
1. The Impulsive Purchaser
This is the kind of person who doesn't have a lot of time but has "places to go and people to see." He usually scans the headlines and subtopics, looks at the images and subtitles, and decides quickly.
2. The Buyer Who Is Analytical
For this particular set of purchasers, the devil is in the details. Everything will be read by them, including the tiny print.
Regardless of length, an effective copy will logically satisfy the demands of both purchasers. Let's examine the steps you must take to connect with both buyers.
How to go to...
The Impulsive Purchaser
1. Make use of headlines and subheadings that grab attention.
2. Make the most of images that support your points.
Images with captions
Changing the fonts and sizes
Diminishing
Make bold headlines
Use bullets or darkened areas to highlight
The Critical Purchaser
1. Use the impulsive buyer's headlines, subheadings, and images as a reference. If you provide the specific details the analytical buyer need under the appropriate category, you will have a marketing piece that is sure to be effective.
Understanding your prospective customers' inner workings is essential to capturing their interest and generating more revenue. It is advantageous for you as the copywriter that the demands of the analytical and impulsive buyers coincide!
